Discover America Partnership

The Discover America Partnership is an effort led by some of America’s foremost business leaders to strengthen America’s image around the globe.

These leaders recognize that public diplomacy is not the sole responsibility of government, but also of business and the American people. While there are no easy solutions to our image crisis, tapping into the power of travel must be a critical element in our public diplomacy efforts.

That’s why the Discover America Partnership is challenging our country to welcome 10 million more visitors each year. As each new visitor returns to their home country and shares their experiences with friends and family, we have the potential to reach and positively influence another billion people annually.

The “Discover America Partnership” aims to empower the American people as our greatest ambassadors – by increasing their opportunities to interact with international visitors.

With each new visitor, we have an opportunity to share what is best about America – our diversity, our energy and our optimism.

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